KEEP MY COLOUR BLONDE SHAMPOO is a specially formulated shampoo designed for blonde hair, natural or not! It contains a blue base with ext. Violet 2 to counteract brassiness and enhance blonde tones. The shampoo is enriched with soy proteins and natural extracts to strengthen hair and add volume, leaving hair nourished and perfectly toned. Here's a tip - even brunettes that want to soften warm, unwanted tones can benefit from KEEP MY COLOUR BLONDE SHAMPOO.